Sexual Assault Agency Media Kit
The relationship between the news media and the sexual violence education and prevention movement is complex. On the one hand, the media can be instrumental in shining a spotlight on these issues and helping to raise public awareness; on the other hand, the media is born of the same popular culture that gave rise to misconceptions, stereotypes, and belief systems are rife with rape culture philosophy.
As advocates, activists, and social change agents, we have an obligation to protect and provide safety for survivors of sexual assault, and to work with the media to raise awareness in an informed, educated, and mindful manner.
Below are resources to assist you in working with the media.
- The Case for Sexual Assault Victim Advocacy & Prevention (WCASA Brief, 2.20.15)
- A News Media Guide for Victim Service Providers (Example of a Media Advocacy Toolkit)
- National Research on Sexual Violence - a fact sheet produced by the National Sexual Violence Resource Center (NSVRC)
- Collaborating with the Media: Guidelines for Social and Legal Service Providers Working with Survivors of Human Trafficking – produced by SafeHorizon; focused on HT, but good tips on creating relationship with media outlets.
- Media and Social Media Outreach – Section 3 of a comprehensive National Public Health Week Partner Toolkit compiled by the American Public Health Assoc.