Media & Press

Violence ends when we shift the prevailing climate – when we create social change in our community.  Social change happens by shifting the conversation, changing the language we use, and opening dialogue with people who normally would not want to join the conversation, or feel that the conversation relates to them.

Communicating in the modern age means becoming familiar with media: the press, the world wide web, social media sites, the written word, audio, and video. WCASA hopes to provide our members and concerned allies with information related to spreading the word about sexual assault and promoting prevention efforts.

WCASA Media Resources:

• WCASA Press Releases – official statements on relevant stories, downloadable

• ...In the News (& on the Web & in Our Lives) – links to articles of note from across the web

• Social Media – an overview of web 2.0 and some resources for getting started and using social web to reach out to your community

• Media Kits(resources for press coverage of SA issues):
  • Media Kit for Sexual Assault Agencies
  • Media Kit for Media Outlets & Members of the Press

Other Online Media Resources

• CDC: Health Communicator’s Social Media Toolkit [, 3.8MB] is a good overview of social media tools, techniques, and examples

• NIH, National Cancer Institute “Pink Book”: Making Health Communications Programs Work  (online guide; in English and En español)

Resources for Communicating Ideas:

• Made to Stick: Why Some Ideas Survive and Others Die
  by Chip & Dan Heath

• The Back of the Napkin
  by Dan Roam (good introduction to communicating visually)

• Presentation Zen
  by Garr Reynolds – more than just about presentations; how to connect with an audience, and be present with them…

• Tribes: We Need You to Lead Us
  by Seth Godin

• “Strunk & White” - The Elements of Style (4^th Ed.)
  by William Strunk Jr., and E.B. White – the definitive guide to grammar usage and the written word…

• Creative Commons (CC)
  control your content, share your content, innovate…