Rise to the Challenge

Begun in the Spring of 2010, the "Rise to the Challenge" campaign is a call to action for all the people of Wisconsin to get involved in ending sexual assault. In particular, the aim is to raise awareness and encourage participation from those individuals who normally would not think of the issue as having any impact or connection to their lives.

The intent is to help community members see the relationship between their own day-to-day interactions and the larger cultural climate; to understand the connection between cultural attitudes and the direct experiences of victims of sexual assault.

The climate that we collectively create around us every day can continue to be one of rape culture – where misogyny, racism, homophobia, and sexist attitudes persist; or it can be transformed into one which supports equality, safety, communication, and embodies a world without violence. It's up to all of us to rise to the challenge every day to bring this new world into being.

The campaign began as part of Sexual Assault Awareness Month (SAAM); WCASA will be developing more posters and other materials in cooperation with our members and community partners as the year unfolds.