Evaluation Design

There are many methods you can use in your evaluation design. See the guides below to assist in choosing which method(s) to use.

To learn more please click on each item below to be directed to see quick guide, in-depth guide, and learning opportunities for each method.


Surveys and Questionnaires

A written or electronic way for participants to self-report or agencies to collect data

Quick Guide
In-Depth Guide Collecting Evaluation Data: End-of-Session
Questionnaires (UW Extension)
Questionnaire Design: Asking Questions with a Purpose (UW Extension)
Multi-Media Learning
Examples What's Wrong with these Questions?
Rating Scales
Tools and Templates Pilot Testing Data Collection Instruments
Interviews & Focus Groups

Interview: An interview can be conducted orally to receive data in a one-to-one setting. Focus groups: A group of participants are asked a series of questions together

Quick Guide Focus Group BriefInterview Brief
In-Depth Guide Focus Group and Interview Guide (From the Texas Association Against Sexual Assault)
Listening to our Communities - A Guide for Focus Groups (Part of the National Sexual Assault Demonstration Initiative Toolkit on community assessment approaches to support the growth of sexual assault services within multi-service programs)
Participants in a Focus Group (Focus Groups: A Practical Guide for Applied Research - Sage Publishing)
Focus Group Guide Checklist (From the University of Kentucky Cooperative Extension)
The Ultimate Guide to Anecdote Circles (This is a great guide for conducting group storytelling for evaluation purposes - anecdote circles are sometimes used in place of focus groups.)
Multi-Media Learning Focus Groups in Health Education Practice Webinar
Examples Focus Group Discussion Guide
Sample Focus Group Questions (From plus 50 Ageless Learning)
Focus Group Report on Campus Safety
Tools and Templates Focus group checklist by the Community Tool Box

Observing and documenting a setting can be used for evaluation.

Quick Guide CDC Evaluation Briefs: Data Collection Methods for Program Evaluation: Observation*
In-Depth Guide Collecting Evaluation Data: Direct Observation (UW Extension)
Multi-Media Learning
Examples Example of Checklists for Crisis, Medical, and Legal Advocacy
Instruction Skills Observation Checklist
Tools and Templates
Document Review

Reviewing a variety of documents including records, meeting minutes, news articles, and other archives can be useful for evaluation.

Quick Guide
In-Depth Guide
Multi-Media Learning
Tools and Templates CDC Evaluation Briefs: Data Collection Methods for Evaluation: Document Review

During the actual intervention, data can be collected using activities by participants.

Quick Guide Activity-focused evaluation involves using activities in your programming to collect data for evaluation purposes. This can involve observations, document review from participant materials, poll questions, and other items. Please refer to the podcast below for a more thorough definition and examples.
In-Depth Guide Activity-Based Assessment: Toolkit for Integrating Evaluation into Prevention Curricula- Texas Association Against Sexual Assault & the Texas Council on Family Violence
Activity-Based Assessment: An Approach to Building Evaluation into Prevention Curricula - Slides (NSAC)
Multi-Media Learning Podcast Activity-Based Evaluation: Building Evaluation into Prevention Curricula
Tools and Templates Activity-Based Assessment: An Approach to Building Evaluation into Prevention Curricula - Handout (NSAC)